SMAC (Social, Mobility, Analystics & Cloud) is the future of enterprise IT. With evolving consumer adoption of mobile data space, SMAC is positioned at the center stage of the next generation of technology enabled services. While the avenues for consumer interactions are already increasing through mobility solutions, it is predicted that three different interfaces are used by majority active users. This opens a wide opportunity window for corporations to understand, interact with and improve marketing opportunities with their customers.
Rising interaction through social platforms is a direct output of increasing mobile interfaces supported by the advent of the cloud. With increased capacity of information being transacted every second, big data and data analytics are gaining more importance as a tool to better understand customer needs.
Current trends in SMAC are indicating an upward trend in the use of social media as a primary customer interaction platform. Along with its inherent interactive nature, social media this is enabling corporations to better understand their customers through improved behavior analysis, as well as a quicker decision making process. Improvements in mobility solutions in the form of these newly developed interfaces provides a new marketing edge.
IGT strives to understand the importance of this rising technology wave and we are thoroughly equipped to deliver a solution geared to your needs.